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TOURISM MANAGER

The tourism industry is a network of service points that is constantly looking for high-class professionals, because their success depends on the ability to recognize the market situation, build an attractive tourist product, its proper promotion and efficient management. The requirements of recipients of tourist services are still growing, and competition on the market poses many challenges for human resources. Due to the above, the industry needs well-educated personnel, including tourism product managers. The Tourism Manager specialty will allow you to acquire relevant knowledge and skills in this area. It is addressed to those who would like to obtain qualifications necessary to work in tourism, but also to those who would like to update their knowledge and improve their skills, and thus improve their position in the labor market.

Obtained competences

  • knowledge of the modern tourist market
  • management concepts in the tourism industry
  • shaping and promoting tourist services
  • organization of tourism enterprises
  • technique of selling tourist events
  • strategies and business models of the tourism industry

Employment opportunities

  • specialist in international tourism
  • specialist for creating marketing campaigns in tourism
  • tourist entrepreneur
  • department manager or official in the structures of a tourist company
  • employee of an event company
  • employee in airline structures
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